When is the right time for marketing?
Updated: Jul 26, 2018
As soon as you engage your first customer you are creating a brand but often times in the early stages, that brand the customer sees does not reflect your company, product or your values. You have been focusing hard and long on the product but not on the brand. Marketing consulting can help you build a brand identity without taking on expensive overhead. You can be simple in your brand but be deliberate. You really do have just one chance to make a first impression and you want it to stick for all the right reasons.
Almost all start-ups go through a re-branding effort as they grow but you can strategically build a brand that is fit for your expanding business needs from the beginning. Your brand will be stronger and your customers will recognize your efforts. A solid brand also helps small companies to look bigger than they are at a good value. In todays connected workplace it is easier than ever to give the impression you are an innovative, stable and mature business.